What to do with your leads: Taking Action for Business Success
Congratulations! You just ran a very successful Facebook ad.
You’ve generated thousands of leads.
A lead is a person that you have a way to contact.
But you’ve been thinking: "What do I do with all these leads?"
Let's be real, you have more leads than you know what to do with.
Isn't that a great problem to have? You have lots of people you can sell to.
Here’s 3 things you need to do with these leads:
Segmentation: Segment your leads into groups
Engagement: Keep in touch with your leads
CTA: Encourage leads to take action
1. Segmentation: Segment your leads into groups
What is segmentation?
Segmentation is sorting a big group of people into smaller groups based on things they have in common. Some of these common things could be:
Demography (age, gender, family size, income, etc.)
Psychographic (lifestyle, personality, attitudes, social class, etc.)
Behavioral (user status, purchase occasion, loyalty, readiness to buy, etc.)
Why should I consider segmentation for my business?
Segmentation helps you understand your leads better and sell things that they're more likely to want.
It is crucial for your business to appeal to your target audience and tailor your marketing efforts accordingly.
How to do segmentation?
You can categorize your leads based on various factors like demographics, behavior, interests, etc. So, if you’re an education consultancy, you can categorize your leads into the following categories:
You don’t have to segment your leads into all possible categories. You're in control of how you segment your leads. Since you are the expert when it comes to your business, focus on what fits your business best.
2. Engagement: Keep in touch with your leads
What is Lead Nurturing?
Not every lead you've gained is necessarily ready to buy from you. That’s where lead nurturing comes in.
Lead nurturing is the process of cultivating a relationship with your acquired leads until they are ready to buy from your business.
Why is lead nurturing important?
Lead nurturing ensures that when your leads are ready to buy, your business is their preferred choice.
If you want to convert your nurtured leads into customers when they reach the buying stage, you have to:
Provide your leads with valuable information
Maintain consistent communication
Promptly address their inquiries
How to do it?
Nurturing leads forms long-term relationships that ensures higher conversion rates and ultimately drives measurable growth and revenue for your business.
And there are so many ways to interact with your leads:
Social Media Marketing
Email Marketing
SMS Marketing
Abroad, people are doing a mix of everything. In Nepal, every body is doing social media. Some are doing email. But SMS is rare.
SMS Marketing is one of the most underutilized channels for lead nurturing and marketing.
SMS is mostly used for bulk messaging. But the possibilities with SMS are endless.
With Torus's messaging platform, businesses can achieve a multitude of goals.
Flash Sales
Exclusive Offers
Customer Engagement
Appointment Reminders
Running Drip Campaigns
Personalized Recommendations
Gathering Feedback and Testimonials
3. CTA: Encourage leads to take action
What is follow-up?
Follow-up is a friendly check-in (in this case, with your lead) that shows them you’ve acknowledged their interest in your business.
Why should you do it?
Beginning a conversation with your leads is the initial step towards fostering connections that can lead to repeat purchases in the long-term.
It ensures you’re understanding their needs, building trust, and eventually converting them into loyal customers.
How to do it?
Again, there are many ways to do it:
Give them a call
A welcome email
A welcome SMS
A general rule of thumb is to follow-up with a lead within 24 hours. Follow-ups generally happen within 24-72 hours to keep the momentum at pace but it will depend
on your marketing strategy how these will be implemented.
Summary (TL;DR):
Segment your leads: Segmentation is like putting people who like similar things in one group to make it easier to talk to them about stuff they might like to buy. Divide your leads into a number of groups according to some common characteristics.
Look for engaged leads: Lead nurturing is all about building relationships and trust with your potential customers. It’s not really about how many leads you get, but more about how many of your leads are engaged.
Take action to convert them: Timing is everything when it comes to lead conversion. Following up at the right moment significantly increases the chances of conversions. By proactively pursuing these engaged leads, you can drive them to conversion.
You can engage your leads effectively and in budget.
Boost your Sales with Torus Enterprise Solutions.
Offering prices as low as 0.25 paisa/message.
Click the button below to contact us today!
Commenti